Primeline Group
Primeline News
  • Year 2022
    Welcome to the Primeline Logistics Gender Pay Gap Report 2022

    At Primeline, we believe in the importance of equality, diversity & inclusion. It underpins our business plan and we've taken significant steps to develop a more inclusive culture, since the introduction of our Values, and the recent launch of our One Primeline way behavioural framework. There is more to do to ensure we are always meeting the expectations and requirements of our many colleagues and customers. We have made progresss & will continue to do so.

    Check out our Logistics Gender Pay Gap Report 2022 brochure.
  • 31st March 2022
    A Night with Phil Coulter

    Primeline Group were proud to support the long-awaited Ashbourne Lions Club Clann Ceoil with Phil Coulter on 30th March 2022.

  • 22nd March 2022
    Primeline raises funds for Mental Health

    Thanks to our amazing colleagues, we presented a cheque for €1,290.00 on 22nd March 2022. Thanks to everyone who took part in the recent CSR raffle for an e-bike donated to us from BizBike.

  • 16th March 2022
    Primeline Champions

    The 15th March 2022 saw the Primeline Group take home two of only eleven HR Champion Awards at it's award ceremony for 2022.

    This year's judges were so impressed with the innovative, down to earth and practical experiential learning experience of our Forward Thinking Leaders Programme we won the category for Champion Leadership Programme 2022.

  • February 2022
    Primeline nominated for 6 high quality industry awards

    Primeline's HR team have been announced as finalists in 4 categories for the Irish HR Champion Awards:

    4. CSR

  • November 2021
    YR Spices things up at the IQFDAs

    This month, YR Habanero Spicy Relish took home bronze at this year’s Irish Quality Food and Drink Awards (IQFDA).

    The annual event was held virtually on November 23rd with top brands competing for the coveted awards.

  • September 2021
    Milton Cleans Up at National Parenting Product Awards

    Our brand partner, sterilising sensation Milton wiped the board at this year's National Parenting Product Awards (NPPAs) taking home gold in 3 categories and silver in a fourth.

    The trusted brand took home gold in Best Home Cleaning Product, Best Travel Product and Best Product for Out & About categories and silver for Best Feeding Accessory.

  • August 2021
    Primeline awarded BRCGS accreditation

    Primeline Group are pleased to announce that we have achieved BRCGS accreditation. (Brand Reputation Compliance Global Standard)
    BRCGS is the Gold Standard in terms of food safety auditing. Primeline are delighted that the commitment by all colleagues has been recognised on a global platform.

    700,000 sq ft of warehousing space and all supporting functions were audited to make this a reality. An incredible achievement by all involved, forward thinking at its best!

  • July 2021
    Primeline's YR Brand Launches New relish Range

    YR is set to liven up the relish market with a totally new gourmet range, as well as a saucy makeover for its original YR Sauce recipe and iconic packaging design.
    Celebrity chef, party maker and sandwich king of The Sambo Ambo fame, Marcus O'Laoire, launched the delicious new relish range at an event in Dinetown in The Iveagh Market in Dublin this month.

  • June 2021
    Primeline Group launches Alcoholic Beverages Division

    Primeline Group, Ireland’s largest independent provider of logistics, sales and marketing services, has launched Bevella, an alcoholic beverages distribution and brand-building business to service the on and off trade on the island of Ireland.
    The business will champion new and existing brands in accessing the local market and developing on-trade and off-trade sales channels, where it can be difficult to achieve a national footprint, given the challenging route to market.

  • March 2021
    New Primeline Sales & Marketing Foodservice

    At Primeline Foodservice exceptional customer service is at the heart of what we provide. We believe in delivering innovative and dynamic foodservice solutions that will grow our customers' business. Primeline represent some of the planet's biggest and home-grown consumer brands in Ireland and we are delighted to be able to share our brand partner's foodservice selection with you today.

    Check out our Foodservice brochure.
  • February 2021
    Primeline targets healthy beverages growth

    Wellness trend boosts SynerChi, DEFIANT and NOCCO brands
    Lockdown living is growing demand for healthier options, with people concerned about physical and mental wellbeing. The New Year health kick is also driving the healthy beverages sector, the company's figures show.

  • October 2020
    Checkout talks to Nikki Mullin, Primeline Group HR director

    Exciting and fast-paced - it is about pushing boundaries and putting my colleagues at the heart of the business. I want to create the best place to work, where people choose to come every day, rather than looking to work elsewhere. I also want to create a place where we know and care for our people, so that they can care for our customers. Finally, I also see my role as helping to create a workplace that allows people to be at their best.

    Primeline adds two more senior execs

    Primeline has appointed John Dolan as group chief financial officer and Keith Haugh as group operations and IT director. Primeline continues to expand its management team. The Irish-owned brand-building, logistics and supply-chain management business, also recently appointed Sean McNaughten as MD for sales and marketing, and Nikki Mullin as group HR director.

  • July 2020
    Irish Men to swap FaceTime for War Paint

    Dublin Department Store opens Ireland's First Dedicated Makeup Counter for Men

    As the potential to socialise safely once again emerges, the men of Ireland could be swapping the house paint of lockdown for some subtle War Paint any day now!
    War Paint - makeup for men, designed by men - has launched the brand onto the Irish market, stocking exclusively on Arnotts and Brown Thomas online.

  • September 2018
    Primeline Group & Mars- Another Great Milestone!

    Over the last number of months Mars have been reviewing there go to market structure and have been discussing opportunities with a number of third party providers. This process has recently come to an end and we are delighted to announce that Primeline has been chosen as the Mars third party supplier for their primary field sales representation.

  • May 2018
    Optilase Corporate Discount- Primeline Group

    Optilase is Ireland's leading provider of laser eye treatments. Primeline Group has partnered with Optilase to offer our employees a special discount off the cost of laser vision correction.

    Simply contact Optilase on 1890 301 302, or email them directly at to book your free assessment.

    Feeding Ireland's Future 2018

    FIF is an initiative between ECR Ireland members, the Dept of Employment Affairs & Social Protection (DEASP) and Dept of Education to offer pre-employment training to early school leavers & young unemployed people.

    The objective is to help people who are seeking employment while promoting the grocery industry as a sector for a worthwhile career.

  • April 2018
    GDPR - What you need to know

    The European General Data Protection Regulation (GDPR) comes into force on the 25th May 2018. It is the most significant overhaul of data protection legislation that Europe has seen in over twenty years.

    The regulation replaces the existing data protection framework, under the EU Data Protection Directive, and introduces substantial changes to data protection law.

    Philip Morris Limited appoints Primeline as their new Irish Distributor

    In May 2018 Jaymark Sales & Marketing a division of Primeline Logisitics will take over the full sales & marketing rights to distribute Philip Morris brands Nicocig and Vivid within the Irish market. As part of the contract agreement Jaymark will also be responsible for the tobacco brands Marlboro and L&M from December 3rd 2018.

    Pregnancy and Baby Fair April 2018

    The Pregnancy & Baby Fair is Ireland's biggest, best and only exhibition covering all things pregnancy & baby related.

    At this years event two of Jaymark's leading baby brands, Milton & Bepanthen will showcase their brand strenghts, innovation direct to consumers. Targeting new mums to be is a key focus for both brands in 2018.

  • March 2018
    Primeline Sales & Marketing Appointed Brand Partner For Colgate Palmolive Group

    The Primeline Group are delighted to announce our new partnership with the Colgate Palmolive Group, whereby we will represent their brand portfolio in Ireland from a sales, merchandising and supply chain perspective.

    The Colgate Palmolive portfolio is world class and includes brand leaders such as Colgate, Palmolive & Sanex.

  • January 2018
    Primeline Logistics Appointed Distributor for Coca Cola Island of Ireland

    Primeline Logistics are delighted to welcome leading brand Coca Cola on board as we have just been appointed to manage the distribution of their portfolio across the Island of Ireland. Primeline Logistics services all retail points across multiples, convenience and on trade and look forward to working with Coca Cola to grow their business.

  • September 2017
    Primeline Sales & Marketing Providing a Dedicated Sales Solution Into Pharmacy & Beauty Retail

    Through our recent acquisition of Johnson Brothers, Primeline Sales & Marketing now provide a dedicated sales & marketing solution into the Pharmacy Retail sector.

  • March 2017
    Primeline Acquire Johnson Brothers

    Primeline are delighted to announce our acquisition of Johnson Brothers, one of the leading sales and marketing distribution firms in the country. The sale was approved by the Competition and Consumer Protection Commission in March 2017.

    Johnson Brothers operates three separate divisions, Jaymark, Prestige and Ngage. Ngage is sole supplier of Procter & Gamble products into the market here while Jaymark represents...

    JDE Coffee

    Primeline Sales & Marketing Ireland have recently been appointed as key brand distributor partner for JDE Coffee. Jacobs Douwe Egberts is a leading global coffee & tea company, serving consumers in more than 100 countries through iconic brands including: Jacobs, Tassimo, Moccona, Senseo, L'OR, Douwe Egberts, Kenco, Pilao & Gevalia.

  • December 2016
    Primeline Rebrand

    The Primeline Group have just finished rebranding the companies fleet and facilities to reflect the new 'Forward Thinking' message. Over 120 trucks and trailers now support the Primeline name as they cover UK/Ireland distribution points. This next day service offers our customers a consolidated solution that merges similar type FMCG products into a shared user cost effective package.